NEW YORK SOHO SHOWROOM
"The showroom will face Broadway, between Prince and Houston, situated in one of the most desirable areas of the city, made fashionable by the local artists who pioneered the idea of loft living and now famous for its A-list celebrities, movie back drops and fashion shoots.
It was really important not to lose this heart and soul that the area is known for and translate it into a new Clive Christian showroom. We worked as a team to create an environment that even the most well-heeled hipster would appreciate, a light filled, 'open plan' living space maintaining all of its original ironwork columns and features complimented by chic, contemporary, ivory and dark walnut finishes.
For a luxury Clive Christian twist, inlaid mother of pearl stars light the Night Bar and enormous hand cut marquetry artworks that feature New York cityscapes will make impressive statements in the entrance foyer and flank the panels of the large kitchen over-mantles. This marriage of Soho cool and British artistic cabinetry really will be something worth waiting for." Design Director David Dunkley
The historic district of SoHo ("SOuth of HOuston") in Lower Manhattan is bounded by Houston Street to the north and Canal Street to the south. Officially recognized by New York City as a neighbourhood in 1973, it was originally known as the Cast Iron District due to the many buildings with such façades. SoHo's historic roots date to the mid-19th Century, when cast iron was discovered as an architectural material that was cheap, flexible, yet sturdy enough to use to build decorative building facades. Craftsmen transformed what had been rather bleak looking industrial buildings made of brick and mortar into structures of architectural splendour and grace.
SoHo today still exhibits the greatest concentration of cast iron architecture in the world and the decorative facades, along with its ornate fire escapes, Corinthian columns, oversized windows, beautiful lobbies, and cobblestone streets are the signature features of a neighbourhood that first-time visitors often instantly fall in love with.
For the majority of the 20th century, the area remained a relatively quiet and unassuming manufacturing district dominated by the textile industry. However, after World War II the majority of these companies moved to the South, leaving many large buildings in the district unoccupied.
The SoHo we know today emerged in the 1960's and 70's when artists discovered that the spaces vacated by these businesses could be converted into lofts and studios. The wide spaces and tall ceilings were especially appealing as they could create and store large pieces of artwork there, and this influx of artists helped to make SoHo the nexus of creative activity for a very magical time in the 1960's, where it came to represent the hip, avant-garde scene of the time.
Today SoHo is synonymous with trendy shopping, world class art galleries and, of course, its cobblestone streets and cast iron buildings.